When you hear the words “augmented reality,” what do you think of? Just a decade ago, AR was associated with Terminator-style virtual words. Today, however, it’s a reality for everyone from print publishers to marketers, app developers and more.
Over the last five years, augmented reality has developed into one of the marketing world’s biggest and most influential trends. It’s appeared in print magazines, on the side of Starbucks coffee cups and even on iconic bottles of Swedish vodka.
When used effectively, augmented reality lets consumers dive into your marketing campaign to learn more about your products and services, discover your company values and built a relationship with your brand.
In this guide, we’ll look at the basics of augmented reality and print marketing. Read on to learn how augmented reality works, why it’s so effective, and how you can put it to use in your own print media marketing campaigns.
Do you think direct mail is just for “old-fashioned” companies? Or that mailing direct mail postcards is too expensive to be profitable? There’s no shortage of myths about direct mail, many of which couldn’t be more untrue.
From perceptions that direct mail “just doesn’t work” for young audiences to ideas that direct mail is impossible to customize, read on to discover the 20 biggest direct mail myths and why they’re 100% untrue.
A great business card can open doors, help you build your personal network, and set your company apart from its competition. A poor business card, on the other hand, could do the exact opposite, locking you out of potential sales and partnerships.
Many entrepreneurs and salespeople spend hundreds of dollars designing their business cards. They hire the best designers, give them free reign to be as creative as possible and end up with a card that may not accomplish the goal of calling attention to your contact information.
Designing a business card is surprisingly simple. The reason for this is that the most effective business cards tend to be simple. They follow the classic rules of design and ignore trends, focusing entirely on function over form and style.
In this guide, we’ll teach you how to design your own business card using an online design app called Canva. By the end of this post, you’ll have a great looking business card template that you can print and use for networking, sales and more.
Whether you’ve got inventory to sell as quickly as possible or a seasonal campaign that needs to be sent out right on time, time is often of the essence in the world of direct mail marketing.
Because of this, it’s important to choose a direct mail marketing company that can get your message printed, prepared and delivered not in months or weeks, but days.
In this blog post, we’ll compare two direct mail printing and marketing companies – Vistaprint, a worldwide company offering everything from printed media to digital; and QuantumPostcards, a direct marketing company specializing in direct mail – to see which is fastest.
When you’re choosing a postcard printing and mailing company for your next direct mail campaign, a lot of questions might enter your mind:
- Do they offer high quality printing that sets your business apart?
- Do they have a history of successful campaigns for other businesses?
- Do they offer friendly, helpful support to make the process easier?
In this post, we’ll help you answer these questions by comparing two different companies offering postcard printing and mailing: the large, publicly traded Vistaprint and the smaller, specialized, Austin, Texas-based QuantumPostcards.
Many small business owners overestimate the difficulty of designing an effective direct mail marketing postcard. They assume it involves a Mad Men-esque design process involving proposals, prototypes, endless revisions and very big expenses.
The reality, however, is that it’s surprisingly easy to design your own direct mail postcards using an online app called Canva. Even with no graphic design training, experience or expertise, you can design a great postcard for your next small business postcard marketing campaign.
In fact, there’s some evidence that ads – including direct mail postcards – designed by amateurs outperform professional-looking ads. As direct marketers have been saying for years, advertising that isn’t traditionally beautiful just works!
In this post, we’ll walk you through the process of creating your own direct mail marketing postcard using Canva. From headline to color scheme, read on to design a postcard that you can use to launch your next direct mail campaign.
Are you planning a direct mail campaign for your small business? Whether your goal is to generate leads or inspire people to take action and buy your product, direct mail postcards are great tools for achieving your marketing goals.
One of the biggest reasons small business owners avoid using direct mail marketing is due to mistaken concern over its complexity and difficulty. Since it involves visual design, printing and mailing logistics, it must be difficult… right?
Luckily, direct mail marketing isn’t just remarkably effective at generating leads and sales – it’s also remarkably easy to use, provided you work with the right direct mail marketing company.
In this guide, we’ll compare two direct mail companies – Every Door Direct Mail and QuantumPostcards – to learn which is the most efficient and straightforward option for your next direct mail postcard marketing campaign.
Whether you’ve just launched a new business and want to generate demand or need to increase revenue for your existing company, direct mail is one of the best ways to attract new customers and generate fresh sales leads for your business.
It’s also one of the fastest. Once you’ve worked out your marketing goals, finalized your design and written your copy, you can have direct mail postcards in the mail within 24 hours.
How is such fast turnaround and delivery possible? In this blog post, we’ll compare two direct mail services: the US Postal Service’s untargeted Every Door Direct Mail service and QuantumPostcards.
Running a small business means that you wear quite a few hats - employee, manager, and all-in-one marketing department are just a few examples. So, when you want to set up a fast postcard direct mailing to announce a new product or service, all the work will fall on your own shoulders, from the idea stage to the design to dropping the direct mail advertising postcards in the mailbox. While the first and last may be easy, the design stage will often be the most difficult.
A printing mistake is almost never going to be the end of the world, but it could cause some serious embarrassment or a significant chunk of money. That's why learning about the most common design errors is a good thing to do - the more you know, the less likely you are to end up with a pile of custom postcards that can't be sent to your clients or prospects.