Print still remains not only a valid and effective option for marketing, but with less competition in the mailbox, it gives small businesses a competitive edge. Not only are you able to attract new audiences to your brand, but a well-timed fast postcard direct mailing can bring those longtime customers coming back for another round. Still, to use print effectively you need to know what you're doing. Many a marketer has made the mistake of not fully understanding the way that print works and ending up with boxes of printed postcards that look ill-designed and not at all professional despite appearing great on-screen.
The problem: knowing the difference between RGB and CMYK colors.
As a follow up to one of our most popular posts, Why Do Some of My Mailed Postcards Have Smudges or Scuff Marks?, we thought we'd create a video to allow you to see what actually happens throughout the print, sort, and postcard mailing service process.
Watch the video and if you have additional questions, let us know! We're here to help.
When you look at a marketing postcard, it’s easy to visualize the contribution of the designer, the copywriter, and the editor involved in its creation. Each plays a major role in crafting the visual identity, style, and effects of the direct mail campaign.
It’s often harder to visualize the role that the printer plays in a successful postcard direct mail campaign. From offset printing to digital printing, the type of printer you select for your custom postcards can have a real effect on your campaign’s results.
In this quick guide, we compared two different printing options – offset printing and digital printing – to find out which offers the best combination of convenience, value for money, and quality for marketers sending direct mail advertising postcards.
I love paper! LOVE it! LOVE IT I SAY! The color, the brightness, the textures, the piles and piles of swatch books and samples that cover my desk, I love it all! I love my paper sales rep, my paper spec rep, my paper distributer, my printer, my envelope converter, the paper specialty store, my paper delivery guy, I love anyone who can share tiny morsels of paper knowledge that will help me be a better designer. Even with my unbridled infatuation with it, understanding the technical aspects of paper and deciding what paper to choose can be a bit daunting. Keep the daunting process of paper selection simple by asking yourself two questions: What type of printed marketing piece am I producing and what is my budget?