Your audience is the most important element of any communications campaign. Target the wrong people, and all your hard work will be forgotten in seconds... which is why a strategic mailing list is the one thing you must get right when sending marketing postcards, flyers or other direct mail pieces.
Watch our video to learn step-by-step how to use mailing lists on QuantumPostcards's website.
How personalized are your direct mail postcards? The more closely your postcards match the needs and interests of their recipients, the higher your campaign's total response rate will be.
Many businesses use a one-size-fits-all marketing approach that focuses far more on quantity than quality. Their direct mail postcards are largely impersonal, with little distinguishing one recipient's postcard from the next.
There are two common objections to including variable data such as a recipient's name on direct mail postcards. The first is that it's expensive. The second is that it's extremely work intensive and time consuming.
Luckily, there's a way to personalize your postcards without having to spend more – either in time or cash – to launch your campaign. The solution is variable data print, which allows you to quickly and easily add custom information to your postcards.
Although direct mail is a great marketing tactic for retailers, it's far from the only way to attract retail traffic. From radio advertising to signage, a there are a wide variety of marketing techniques that are highly effective for retail businesses.
One of the best ways to capture walk-in traffic for your retail store is through the use of signs and posters. A well-placed poster can catch the attention of passersby and encourage them to step into your store.
Is your direct mail postcard design ready to print? Once you've finished designing your direct mail pieces, you'll need to choose the most suitable variety of paper for your campaign. Paper comes in a wide range of types, most commonly grouped into certain grades and weights. For direct mail postcards, we offer a variety of paper options ranging from 80lb matte card stock to heavier and thicker 130lb stock.
So, you've decided to begin a direct mail campaign for your small business. Awesome! Direct mail is a great way to reach new customers, or reconnect with past or lapsed ones - all while not breaking the bank.
In order for your postcard campaign to succeed and generate the kind of ROI you’re looking for, you need to know who to send your postcards to. Analyzing your customer base and identifying a set of characteristics that closely describes your current and desired customers is a good start, but how do you get all of your prospects' addresses?
With every postcard order, you are able to pull from our list of over 200 million consumers to find the perfect audience for your postcard campaign. Learn how you can target your perfect customer with consumer mailing lists available on QuantumPostcards.
Who says direct mail isn’t high tech? From QR codes to personalized URLs, today’s direct marketers use modern technology to enhance their campaigns and increase response rates.
From offering recipients more ways to respond to an offer to providing an online resource to accompany an offline direct mail postcard, technology can be used to enhance almost any direct mail campaign.
Using modern technology to complement and improve your campaign is one of the most effective ways to increase your response rate and generate a higher ROI from each mailing.
Discover three simple but effective ways that you can use technology to improve your campaign’s response rate, better engage your target audience, and more easily track the results of your direct mail campaign.
A beautiful image and design that compliment your marketing materials can make a positive impact on how your brand is perceived, and how your product or service performs among its competitors.
It’s helpful to have a designer in house to create these images but when the budget doesn’t allow for a graphic designer, there are ways to create beautiful images without the professional price tag.
Canva is a great option for business owners and the do-it-yourself kind that want to create quality graphics to market themselves or their businesses.
Learn why we love Canva and how it empowers the everyday business owner.
As businesses get creative in their marketing strategies, they are using magnets to promote themselves. You can make a long-lasting impression by handing out a magnetic business card or branded calendar. These can be put on refrigerators, filing cabinets, magnetic white boards, or any other magnetic surface. This ensures that your information is constantly visible. The more your recipients see your information the more they will remember you. Another clever way to use magnets for your business is to simply adhere a small one to the end of a printed piece. For example, a printed postcard with coupons or a calendar of upcoming events at your location.