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Why You Should Promote Your Next Event with Postcard Marketing

August 15, 2017

Websites, social media, and email promotions make it easier than ever to promote your organization’s event. With just a few swipes of the keyboard, digital platforms can reach a huge number of people.

But sometimes quality is better than quantity. Sure, the first thing that may come to mind when promoting an event is to create a Facebook event or send the details to your email subscribers. And those methods will likely guarantee a few responses from people already interested in your organization. The harder task is making these promotions personalized and creative enough to make those who aren’t familiar with your organization excited to attend.

​Increase Online Engagement with Direct Mail Marketing

April 14, 2017

Increase Online Engagement with Direct Mail Marketing

In today’s technology-driven world, brands continue to increase their use of online marketing techniques. In fact, you would be hard pressed to find a discussion of modern marketing practices that does not favor digital marketing tactics. However, direct mail remains an extremely effective form of marketing that drives measurable ROI, and thus a powerful tool for the modern marketer. Beyond its intrinsic benefits, direct mail used in conjunction with online marketing can make both methods more powerful.

Fresh Ideas for Your 2017 Direct Mail Marketing Campaigns

December 14, 2016



Every year, marketers anticipate what the new trend will be in hopes of catching the next wave of innovation aimed at capturing the attention of their audience. Though many may assume these changes are exclusive to online marketing, direct mail also provides opportunities to be cutting-edge (paper related pun intended) and get key messages into the hands of your audience. By taking advantage of the effectiveness of direct mail, you can easily drive results for new sales, increase website visits, or help build your social media network.

How to Use Testimonials to Boost Your Direct Mail Response Rate

February 23, 2015

How does your business establish trust with its audience? From guarantees to great offers, businesses use a variety of marketing techniques to establish credibility with their audience and position their product or service as reliable and risk free. 

These techniques are often incredibly effective, but they share one thing in common –  they’re all messages from your business. Through guarantees, unique benefits, and the offer itself, your business is directly communicating its value to its audience. 

No matter how accurate your claims are, customers will always view guarantees and selling points from a business that’s marketing to them with a degree of uncertainty and skepticism. After all, your business is hardly a disinterested third party.

Testimonials – reviews and recommendations from your business’s customers and clients – are a powerful tool that your business can use in its direct mail campaigns to establish credibility, build trust and massively increase your response rate.

Augmented Reality and Print Media: The Basics

December 17, 2014

Augmented Reality and Print Media Marketing

When you hear the words “augmented reality,” what do you think of? Just a decade ago, AR was associated with Terminator-style virtual words. Today, however, it’s a reality for everyone from print publishers to marketers, app developers and more.

Over the last five years, augmented reality has developed into one of the marketing world’s biggest and most influential trends. It’s appeared in print magazines, on the side of Starbucks coffee cups and even on iconic bottles of Swedish vodka. 

When used effectively, augmented reality lets consumers dive into your marketing campaign to learn more about your products and services, discover your company values and built a relationship with your brand. 

In this guide, we’ll look at the basics of augmented reality and print marketing. Read on to learn how augmented reality works, why it’s so effective, and how you can put it to use in your own print media marketing campaigns.

3 Simple Ways to Generate Leads With Direct Mail Postcards

December 12, 2014

Direct mail lead generation

From QR codes to personalized postcards and letters, today’s printing technology gives direct mail marketers incredible scope to target and optimize their marketing message.

Whether as a standalone effort or part of an integrated marketing campaign, direct mail can be used to generate meaningful, engaging and – most importantly – highly effective results for your business. 

Many business owners would like to add direct mail to their inventory of marketing tactics, but don’t know where or how to start. In this guide, we’ll share three simple tips that you can use to start generating leads for your business using direct mail. 

How to Generate Social Media Followers Using Direct Mail

December 10, 2014

How to Increase Social Media Followers

From Fortune 500 companies to mobile poutine trucks, a huge variety of businesses have used Facebook, Twitter and other social networks to generate buzz, strengthen their brands and increase their sales.

The value of a successful Facebook Page or Twitter following can be immense, both for big brands and local businesses. The task of finding those social media followers, on the other hand, can be immensely challenging for even the smartest marketers.

With Facebook’s bid-for-likes advertising option delivering mixed results and Page likes that aren’t exactly ideal, marketers are exploring new ways to generate social media followers that engage with their Page and buy their products.

One of the best ways to generate new Facebook followers is by using targeted direct mail. In this guide, we’ll share how you can use social media postcards to grow your business’s social media audience and expand your reach online.

20 Myths About Direct Mail

December 1, 2014

20 Direct Mail Myths

Do you think direct mail is just for “old-fashioned” companies? Or that mailing direct mail postcards is too expensive to be profitable? There’s no shortage of myths about direct mail, many of which couldn’t be more untrue.

From perceptions that direct mail “just doesn’t work” for young audiences to ideas that direct mail is impossible to customize, read on to discover the 20 biggest direct mail myths and why they’re 100% untrue.

Direct Mail: An Enabler of Omnichannel Marketing

November 24, 2014

Direct Mail and Omnichannel Marketing

From their mailboxes to their smartphones, tablets, notebooks and more, consumers now have a huge range of ways to receive marketing messages, connect with brands, and learn more about the companies and products they care about. 

While some may associate omnichannel marketing with smartphone apps, email newsletters and connectivity, the reality is that offline marketing – including direct mail and in-store experiences – plays a major role in executing a successful omnichannel campaign.  

From QR codes to online coupons, let’s take a look at how direct mail can be integrated into your omnichannel marketing campaign to connect with your target audience, increase brand recognition, and produce results.

Integrated Marketing Case Study: American Red Cross

November 13, 2014

Integrated Marketing Case Study: American Red Cross

In the fourth quarter of 2009, the American Red Cross faced a funding deficit. The economic crisis had left many of the humanitarian organization’s supporters short on cash and unable to provide the financial assistance they once could.

The Red Cross also faced an image problem. Although it was known worldwide as the organization dedicated to helping people during and after disasters, it was far less associated with holiday season giving than many other major charities.

With funding running out, this presented a serious obstacle for the Red Cross. True to its nature, the organization saw an opportunity in the funding shortage and put itself into action to work out how to repairs its finances.

Read how the American Red Cross used an integrated marketing approach to successfully achieve its objectives.