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How to Use Testimonials to Boost Your Direct Mail Response Rate

February 23, 2015

How does your business establish trust with its audience? From guarantees to great offers, businesses use a variety of marketing techniques to establish credibility with their audience and position their product or service as reliable and risk free. 

These techniques are often incredibly effective, but they share one thing in common –  they’re all messages from your business. Through guarantees, unique benefits, and the offer itself, your business is directly communicating its value to its audience. 

No matter how accurate your claims are, customers will always view guarantees and selling points from a business that’s marketing to them with a degree of uncertainty and skepticism. After all, your business is hardly a disinterested third party.

Testimonials – reviews and recommendations from your business’s customers and clients – are a powerful tool that your business can use in its direct mail campaigns to establish credibility, build trust and massively increase your response rate.

Augmented Reality and Print Media: The Basics

December 17, 2014

Augmented Reality and Print Media Marketing

When you hear the words “augmented reality,” what do you think of? Just a decade ago, AR was associated with Terminator-style virtual words. Today, however, it’s a reality for everyone from print publishers to marketers, app developers and more.

Over the last five years, augmented reality has developed into one of the marketing world’s biggest and most influential trends. It’s appeared in print magazines, on the side of Starbucks coffee cups and even on iconic bottles of Swedish vodka. 

When used effectively, augmented reality lets consumers dive into your marketing campaign to learn more about your products and services, discover your company values and built a relationship with your brand. 

In this guide, we’ll look at the basics of augmented reality and print marketing. Read on to learn how augmented reality works, why it’s so effective, and how you can put it to use in your own print media marketing campaigns.

10 Tips for a Compelling Small Business Origin Story Video

December 17, 2013

10 Tips for Creating a Company Origin Video

All great superheroes (and some not-so-great… “Matter Eater Lad” anyone?) have an origin story. A few of the better-known examples deal with surviving a great disaster, overcoming catastrophic personal injury, disability or family tragedy, being afflicted/infected/injected/mutated by any number of maladies, experiments gone awry or bizarre substances. As mere mortals, we can’t seem to get enough of these tales wherein a lone individual, a dynamic duo or a rag-tag team, against seemingly impossible odds, finds ultimate success. Over the course of our lives, we’ve all faced challenges and personal battles in varying degrees that have forged us into the men and women we have become. These fictional origin stories resonate with us for one simple reason—there is something in each one we can personally relate to.

How to Create a Video Case Study and Why It's a Good Marketing Tool

November 15, 2013

Video Case Study

When in the course of human events, it becomes necessary for a company to bolster its marketing arsenal for the sake of attracting new business, or to reassure your existing customers that your products and services actually do work as advertised, nothing beats a good case study—especially in the form of a video.