Choosing a Postcard Printer & Mailer: Big Company (Vistaprint) or Specialist (QuantumPostcards)?

When you’re choosing a postcard printing and mailing company for your next direct mail campaign, a lot of questions might enter your mind:

• Do they offer high quality printing that sets your business apart?
• Do they have a history of successful campaigns for other businesses?
• Do they offer friendly, helpful support to make the process easier?

In this post, we’ll help you answer these questions by comparing two different companies offering postcard printing and mailing: the large, publicly traded Vistaprint and the smaller, specialized, Austin, Texas-based QuantumPostcards.

Does a smaller company mean less experience?

QuantumPostcards is a smaller company than Vistaprint, but it’s also a much more focused one. While Vistaprint offers everything from business cards to custom-built websites, QuantumPostcards specializes in one thing: direct mail marketing.

QuantumPostcards is owned by QuantumDigital, founded in 1986 - a company that has been operating for almost 30 years in the direct mail industry. Being smaller than the giants doesn’t mean being less capable; in fact, QuantumPostcards offers a WOW Guarantee to back up its customer experience.

Does a bigger company mean better quality?

When it comes to postcard printing, quality is everything. If your postcards look and feel cheap and poorly made, they’ll create a bad impression with your target market that puts them off choosing you.

If they look and feel polished, crisp and professional, on the other hand, they can be the stepping-stone towards a new customer or client. Because of this, quality is one of the biggest concerns of companies interested in direct mail postcards.

Both Vistaprint and QuantumPostcards offer a variety of paper and printing options that look and feel fantastic. However, QuantumPostcards has a wider range of high-quality paper options at a slightly lower price than Vistaprint.

Which company offers the best support?

Both Vistaprint and QuantumPostcards take support seriously. Vistaprint provides a nationwide 800 number for its customers that directs to its support team, as well as an online support center.

QuantumPostcards also offers an 800 number for companies across the country. Its physical and mailing addresses are listed on its website, and it even offers live chat for customers online. Also, all of its customer service calls are handled out of its Austin office and a live person answers your calls – no outsourcing.

Support is everything when you’re launching a direct mail campaign, and being able to access a team of smart, knowledgeable people when you need them can often be the difference between success and failure.

While both companies offer good support, since QuantumPostcards focuses solely on direct mail, it’s better positioned to answer your questions about your campaign and give you the advice and help you need.

Are you ready to launch your direct mail campaign?

From paper weight to UV coating, choosing what to include and what not to include on your postcards can be tough. When you’re making the decisions that could make or break your campaign, having someone to talk to can make a big difference.

Whether you’re interested in launching a local, neighborhood marketing campaign for your small business or a nationwide direct mail campaign for your growing company, QuantumPostcards is there to answer your questions and make sure you get the best results for your marketing dollar.