How to Effectively Utilize a Suite of Print Products for Event Marketing
All tactile materials - greeting cards, brochures, flyers, booklets and more - have their place in certain situations. But for most brands, these marketing methods work best when used in conjunction, both with each other and with digital marketing tactics.
So you can start thinking about how to put this idea into practice, let’s walk through just one example of how an offline/online marketing campaign might look.
Follow With Us Here...
Let’s say you are a small retail handbag shop with a sales party coming up. You’re partnering with a local nonprofit, and a percentage of the proceeds will be donated to the organization. You’re hosting this event at your shop. Admission is free, and your store will be serving hors d'oeuvres with drinks. Sounds fun, right? But there’s a catch: you’re new to the area. How do you get people in the door?
Start with flyers and pass them out around the community in places your ideal shoppers are most likely to visit. Think popular coffee shops, restaurants, salons - you get the idea. Nothing is off limits (as long as you have permission). This will begin to spark curiosity in your event and get the community talking.
During the first week or so that your flyers are out, use social media to continue to get the word out. Announce the event on Twitter, Instagram, Snapchat or Facebook (or a combination of these platforms - or all four!) and then continue to build interest as the date of your event gets closer and closer.
Next, utilize marketing postcards to formally invite people in the community. Use a service that has direct mail targeting opportunities, such as QuantumPostcards, which will allow you to send your marketing postcards to those that are the most likely to attend. For example, say you know your audience is primarily made up of women. You can go broad with your marketing postcards (women of any age in your area) or more narrow (women in specific occupations or with specific household incomes).
Now comes the event itself. Don’t forget to have some brochures or other handouts ready to market your seasonal collection or best sellers. Additionally, gather people’s email addresses with a sign-in sheet at the door, and follow up with them immediately after the event - be sure to offer a small discount or coupon in your email to thank them. And, in the weeks following the event, continue to send those prospects a few emails promoting your products (be careful not to overwhelm with too-frequent email blasts, though).
Get the idea? There’s a huge opportunity for your brand, business or organization when you combine multiple offline marketing methods with online tactics. More touchpoints equals a higher likelihood that members of your target audience will convert to customers.
How to Get Started
QuantumPostcards offers an entire suite of print marketing materials for all of your needs, including brochures, flyers, booklets, and more. Just upload your design, select the size and finish, and get what you need delivered to you with next business day turnaround. And don’t forget, we’re also able to mail out your marketing postcards to the exact audience you’re that you want to target. We even offer a free list count feature, so you can play with targeting capabilities and budget appropriately without having to place an order first.
If you’re interested, don’t hesitate to check out the products on our site or contact our customer service team if you have questions or need support with an order. We wish you success in creating your ideal marketing mix!