How to Make the Most of Small Business Saturday 2014
November 29th is Small Business Saturday – a day for consumers to celebrate and support small businesses. As a business owner, Small Business Saturday is a great marketing opportunity and a chance to stand out and set your business apart.
From email marketing to direct mail, there are several ways to promote your small business this Small Business Saturday. In this guide, we’ll share five strategies that your business can use to get noticed and attract shoppers on the 29th of November.
Engage users on Facebook
Does your business have a social following? If you have fans on Facebook, let them know about special promotions and offers your business is running for this year’s Small Business Saturday.
Use the #ShopSmall hashtag to reach consumers interested in helping America’s small businesses grow and update your page with your offer. From discounts to giveaways, give people more reasons to shop with you on Small Business Saturday.
Deliver direct mail postcards
“Small business” is synonymous with “local business,” and there’s no better way to attract local attention than with direct mail. A postcards direct mail campaign is an excellent way to get the word out there about your small business and its offers.
Advertise your newest products, your hottest promotions or simply draw people’s attention to the importance of Small Business Saturday with a targeted direct mail campaign that reaches your business’s neighborhood.
QuantumPostcards can print and mail your postcards to targeted homes near your business, making the task of marketing your local store, café or restaurant as simple as possible.
Customize your signage
Does your city have a Small Business Saturday event planned? If so, you can attract shoppers out to celebrate and support small businesses to your store with the right signage.
Customize your signs to focus on the business side of your small business. With the right combination of local attitude and social responsibility, you’ll have no problems attracting customers already out shopping and celebrating into your store.
Reach out to your email list
Does your business have a customer list? If your list contains hundreds of leads and customers, reach out to them and let them know about Small Business Saturday via an email newsletter.
Shoppers love Small Business Saturday – after all, everyone needs a good excuse for some retail therapy every now and then. Deliver an email with your best offers and coolest products to remind your previous customers of why you’re worth visiting.
Host a Small Business Saturday event
Does your town have a Small Business Saturday event? American Express has a list of Small Business Saturday supporters and a digital media kit for small businesses interested in celebrating the date and attracting new customers.
Turn Small Business Saturday into a local celebration by hosting your own event. A Small Business Saturday brunch or special offer is a great way to attract shoppers to your café, restaurant or other local hospitality business.
Events work fantastically when supported by other marketing methods. Promote your business’s event by mailing direct custom postcards to attract attention and raise awareness of Small Business Saturday within your community.
Are you ready for Small Business Saturday?
Whether you operate a retail business or offer a professional service, Small Business Saturday is a great opportunity to connect with people and market your business to a whole new audience.
From social media to direct mail, start working on your marketing efforts early to get a great response on November 29th.
