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Why You Should Promote Your Next Event with Postcard Marketing

August 15, 2017

Websites, social media, and email promotions make it easier than ever to promote your organization’s event. With just a few swipes of the keyboard, digital platforms can reach a huge number of people.

But sometimes quality is better than quantity. Sure, the first thing that may come to mind when promoting an event is to create a Facebook event or send the details to your email subscribers. And those methods will likely guarantee a few responses from people already interested in your organization. The harder task is making these promotions personalized and creative enough to make those who aren’t familiar with your organization excited to attend.

Postcards are an often overlooked but very effective way to promote your event. Whether you simply print them to hand out or distribute them through the mail, postcards provide a unique, personalized alternative to digital marketing. And when they’re designed well and distributed to the right audience, they can drive a huge turn out that rivals the very best Facebook blast.

Curious to learn exactly why postcards are the rockstars of event marketing? Read on.

They Make Your Event Stand Out

Say you’re the development director of a nonprofit planning a local fundraiser in a city full of competing organizations. Attracting potential donors with so many other causes begging for attention is a huge task.

Postcard marketing is a cost-effective and in today’s digital age, an unexpected way to promote your fundraiser. One method to try is sending your top donors a postcard before inviting anyone else -- and making this information clear to the donor in the text of the card. Giving your donors a sense of importance and appreciation with a personalized piece of mail will differentiate your event from all the others out there.

Using this technique after the fundraiser has happened is another great idea. Include some pictures of the event and thank each person that donated to your organization by name. Doing so will foster a long-term relationship with the donor that is based on mutual appreciation.

They Are Memorable

Get your postcards in front of the right people, and your audience won’t soon forget. Social media can only go so far in targeting the audience that’s most interested in your event.

Take the example of a local jewelry designer. Yes, you can target women in your area in their 20’s to 60’s online. What you can’t do is make sure every single person that visits one of your retail partners is directly introduced to your company’s launch event. Leave a postcard at the checkout counter (and include a discount if you’re willing) and watch what happens.

They Play Well With Others

We’ve given digital marketing a bit of a beating in this post, but it’s a very valuable tool, especially when used in combination with other strategies. In a survey, 54 percent of respondents said they had engaged in social media as a result of receiving a piece of direct mail.

A good postcard can drive the action you want people to take. If you’re a restaurant rolling out a fall menu with a launch party, send a postcard to locals in your area with all the details and your Instagram handle included. A quality feed with delicious-looking previews of the menu will attract foodies from miles around.

If you’re new to direct mail postcards, or are looking for a simpler and more cost-efficient way to create and deliver a campaign, QuantumPostcards offers templates, mailing lists, postage and other features that will optimize your direct mail strategy. Check out our postcard marketing and other print services and find the one that’s right for you and your event. So don’t wait another second! Invest in custom postcard printing today – and your event is sure to be a success!