Words Matter - Strategy for Your Direct Mail Postcards
Using postcards in your direct mail marketing campaign is an effective tool to get a message across to specific people you are targeting. While visuals are necessary for branding and setting the stage, your messaging is what tells the story and may or may not get your audience to act.
Here are some quick tips to be sure your message is strong and inspiring. In order for your audience to care about your direct mail marketing postcard, you must communicate a relatable message in a familiar way. You can do this by combing strategy with your words.